Crabs for Christmas – an eCommerce store built with WooCommerce

Online store development using WordPress and Woocommerce

 

 

Before

After

Overview

Crabs for Christmas is an online store founded by David DeBoy, an award-winning actor, writer, TV host, narrator, and public speaker. The store sells David DeBoy’s book “Crabs for Christmas” and other merchandise related to the book. However, the store’s current website had an outdated design and was slow-performing, which was negatively affecting the shopping experience for customers.

Problem

David DeBoy was facing several challenges with his existing e-commerce store. The website’s outdated design was not appealing to customers and was not optimized for mobile devices. Additionally, the slow performance of the website was causing frustration for customers and hindering sales.

I am extremely impressed with the work of Rakesh. The outcome far exceeded my expectations and has greatly improved the overall shopping experience for my customers. The redesign has been a major success, with a 2x growth in revenue.

David DeBoy

crabsforchristmas.com

Solution

With the help of Henderson Creative, I have transformed the Crabs for Christmas store by redesigning it using WooCommerce. The new website boasts a modern and visually appealing layout, making it user-friendly for customers to browse and purchase products. To cater to customers using different devices, the store was optimized for mobile devices, offering a seamless shopping experience. The website’s theme was constructed using the Divi theme builder.

Technology stacks

  • PHP
  • WordPress
  • Woocommerce
  • Elegant theme – Divi theme builder

Features

  • Redesigned WooCommerce store: The website was completely redesigned using WooCommerce, offering customers a seamless shopping experience.
  • Improved product catalog: The store features a product catalog with an improved design, allowing customers to easily browse and purchase products.
  • Secure payment options: Crabs for Christmas offers secure payment options, including credit card and PayPal, ensuring that customers’ information is protected.
  • Mobile optimization: The website was optimized for mobile devices, ensuring that customers can shop comfortably on their phone or tablet.

Outcome

Since the redesign and improvement of the Crabs for Christmas store, sales have increased and customer satisfaction has improved. The website’s modern design, secure payment options, and excellent customer support have helped to establish the store as a trusted and reliable source for David DeBoy’s merchandise. Additionally, the mobile optimization of the website has made it easy for customers to shop on-the-go, increasing its overall accessibility.

The Crabs for Christmas case study demonstrates the importance of having a well-designed and well-performing e-commerce platform. By using WooCommerce and improving the store’s design and performance, David DeBoy was able to improve the shopping experience for customers and increase sales. This case study highlights the impact that a well-designed e-commerce store can have on a business and the importance of regularly updating and improving the store to meet changing customer needs and expectations.

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